Archives for March 2014

Your Social Fan Base Is More Important Than Your Marketing & PR Efforts

I recently came across this Tweet from Marketing Strategist, Justin Flitter, providing a staggering new statistic: 4.7% of your fans generate 100% of your social engagement. That’s right, 100%! Flitter explains, “So to put it another way, it is 4.7% of your social media following that generates all of the conversions, not just reach…The result […]

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