Archives for August 2014

Does This Study Mean Social Media is a Waste of Time?

When my client sent me this Venture Beat article yesterday and asked me to comment, initially I hit the panic button. Study shows 99% of organic social posts create almost no engagement? August 19, 2014 Stewart Rogers, VB Insight The horror! It’s hard enough as it is for me to dispel limiting beliefs executives may have about […]

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Why Twitter’s Biggest Problem is a Branding Issue

Since I launched my first Twitter account back in 2008 (even before I got on Facebook!) I’ve been a SUPER FAN, advocating it’s value to both clients and friends alike. You might say, Twitter was my “gateway drug” to a career in social media marketing! 6 years and 1 IPO later, Twitter has yet to prove to Wall […]

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