Archives for September 2017

Social Media For Enterprise Startups: Part 2 – How Can Social Media Boost Business-Building Goals?

Last week I outlined a plan for structuring and staffing your early-stage company’s Social Media office. Now that your Social Media office is organized for success, let’s see what it can deliver. 1. LeadGen/Sales – Deliver new business leads 2. Communications/PR – Boost brand perception; open gateway to media and Influencers 3. Marketing – Build pathway to […]

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Social Media For Enterprise Startups: Part 1 – Understand How Social Media Fits into Your Company Structure

Social Media is the poor stepchild of broader marketing/communications efforts, and almost never a priority when it comes to growing enterprise startups. However, going to market with a smart social media strategy at play can truly advance your efforts. Huh? That’s right; Social Media can help achieve your bottom line objectives right out of the […]

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