Social Media For Enterprise Startups: Part 2 – How Can Social Media Boost Business-Building Goals?

Last week I outlined a plan for structuring and staffing your early-stage company’s Social Media office. Now that your Social Media office is organized for success, let’s see what it can deliver. 1. LeadGen/Sales – Deliver new business leads 2. Communications/PR – Boost brand perception; open gateway to media and Influencers 3. Marketing – Build pathway to […]

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Social Media For Enterprise Startups: Part 1 – Understand How Social Media Fits into Your Company Structure

Social Media is the poor stepchild of broader marketing/communications efforts, and almost never a priority when it comes to growing enterprise startups. However, going to market with a smart social media strategy at play can truly advance your efforts. Huh? That’s right; Social Media can help achieve your bottom line objectives right out of the […]

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Go Video, or Go Home

We may reflect on 2016 as the year of the Social Video. Yet Social Video has been around since it debuted on YouTube in 2005, and well before we posted our first Tweets. That said, it’s taken a decade for video to become the content du jour across other social media communities. While YouTube may have paved the […]

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Why CEO’s Need to Be Out on Social Media

I’m a big fan of Box HQ CEO Aaron Levie who I’ve repeatedly stated is my model Social CEO. This week, he did not disappoint. Aaron isn’t shy when it comes to expressing his personal opinions on politics, tech and any other myriad of news items that catch his attention and give him fodder for delivering […]

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Why is the Social Media office marketing’s poor step child?

Social media is like a youngest child of a large family—frequently neglected, often ignored, and usually dressed in hand-me-downs. When social media is truly the best communication channel that a company has, why do businesses continue to underfund and understaff its office? Why does social media persist to be the Marketing/Communications department’s poor step-child? You demo’d this […]

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