Go Video, or Go Home

We may reflect on 2016 as the year of the Social Video. Yet Social Video has been around since it debuted on YouTube in 2005, and well before we posted our first Tweets. That said, it’s taken a decade for video to become the content du jour across other social media communities. While YouTube may have paved the […]

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Why CEO’s Need to Be Out on Social Media

I’m a big fan of Box HQ CEO Aaron Levie who I’ve repeatedly stated is my model Social CEO. This week, he did not disappoint. Aaron isn’t shy when it comes to expressing his personal opinions on politics, tech and any other myriad of news items that catch his attention and give him fodder for delivering […]

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Why is the Social Media office marketing’s poor step child?

Social media is like a youngest child of a large family—frequently neglected, often ignored, and usually dressed in hand-me-downs. When social media is truly the best communication channel that a company has, why do businesses continue to underfund and understaff its office? Why does social media persist to be the Marketing/Communications department’s poor step-child? You demo’d this […]

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How Can Your Enterprise Business Kill It On Social Media?

the enterprise of social business

Naysayers and skeptics move aside, if your enterprise company isn’t killing it on social media you’re missing out on the most cost effective way of growing your business. Two key elements will drive your success: 1. Strategy – if you’re not operating with foundational strategy, you’re operating without a net 2. Training – if you’re […]

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How Do You Solve a Problem Like Twitter?

Woes at Twitter continue resulting in the company’s worst stock decline since its IPO. What triggered the dip? Here are the basic facts: Prematurely leaked earnings reporting Lower than expected earnings results Dissatisfaction with social media stocks in general At the time of this post, Twitter’s stock is trading at $37.6/share amid a number of […]

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