Does This Study Mean Social Media is a Waste of Time?

When my client sent me this Venture Beat article yesterday and asked me to comment, initially I hit the panic button. Study shows 99% of organic social posts create almost no engagement? August 19, 2014 Stewart Rogers, VB Insight The horror! It’s hard enough as it is for me to dispel limiting beliefs executives may have about […]

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Why Twitter’s Biggest Problem is a Branding Issue

Since I launched my first Twitter account back in 2008 (even before I got on Facebook!) I’ve been a SUPER FAN, advocating it’s value to both clients and friends alike. You might say, Twitter was my “gateway drug” to a career in social media marketing! 6 years and 1 IPO later, Twitter has yet to prove to Wall […]

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Your Social Fan Base Is More Important Than Your Marketing & PR Efforts

I recently came across this Tweet from Marketing Strategist, Justin Flitter, providing a staggering new statistic: 4.7% of your fans generate 100% of your social engagement. That’s right, 100%! Flitter explains, “So to put it another way, it is 4.7% of your social media following that generates all of the conversions, not just reach…The result […]

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Social Media Trends to Watch in 2014

2013 was a huge year for social media. Highlights include Twitter’s successful IPO, continued adoption and growth of social media communities around the globe, escalation of privacy issues, and advancement of metrics & measurement of all activities – think DATA baby, BIG DATA. I outlined many of these trends in last year’s predictions (see http://arquecreative.com/8-social-media-trends-to-watch-in-2013/). But […]

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Why Companies Need to Staff Their Social Media Office

Time and time again, companies have approached me about managing their social media channels – in other words they were looking to outsource their social media office. And repeatedly I’ve turned them down. Huh? Call Me Crazy Sure, it would’ve been easy to say ‘yes’, take the money and go run their social channels. But […]

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