Social Media Trends to Watch in 2014

2013 was a huge year for social media. Highlights include Twitter’s successful IPO, continued adoption and growth of social media communities around the globe, escalation of privacy issues, and advancement of metrics & measurement of all activities – think DATA baby, BIG DATA. I outlined many of these trends in last year’s predictions (see http://arquecreative.com/8-social-media-trends-to-watch-in-2013/). But […]

read more
Share

Why Companies Need to Staff Their Social Media Office

Time and time again, companies have approached me about managing their social media channels – in other words they were looking to outsource their social media office. And repeatedly I’ve turned them down. Huh? Call Me Crazy Sure, it would’ve been easy to say ‘yes’, take the money and go run their social channels. But […]

read more
Share

How To Manage Your Social Media Assets in 15 min. per Day

  http://www.slideshare.net/abisail/how-to-manage-your-social-media-assets-in-15-min-per-day Agenda: 1. Use a Management Tool 2. Integrate Accounts 3. Gather News Online 4. Add Context 5. Post & Share 6. Mon-Fri: Daily To Do’s 7. Measure Results And remember, you’re reading the news online anyway – you can do this! Please give it a try and let me know how it works […]

read more
Share

Rise of the Social Web and Implications for Brands – part 2

Examination of the Social Web and implications for brands will be a recurring theme I explore for the year. Why? Because what this really means is that Brands are Social Objects! Marketers take careful note here—you need to be able to react and respond to ways consumers/customers interact with your brand because CUSTOMERS, not companies, […]

read more
Share

The Rise of the Social Web and Implications for Brands

Social media influencers have been batting around the topic of the “Social Web” for awhile but what does it really mean? Does it simply mean the social media landscape as I used to think? Or does it signify something greater? How did the Internet become Social? Facebook’s Paul Adams provides a great explanation in his […]

read more
Share