Time and time again, companies have approached me about managing their social media channels – in other words they were looking to outsource their social media office. And repeatedly I’ve turned them down. Huh? Call Me Crazy Sure, it would’ve been easy to say ‘yes’, take the money and go run their social channels. But [...]
http://www.slideshare.net/abisail/how-to-manage-your-social-media-assets-in-15-min-per-day Agenda: 1. Use a Management Tool 2. Integrate Accounts 3. Gather News Online 4. Add Context 5. Post & Share 6. Mon-Fri: Daily To Do’s 7. Measure Results And remember, you’re reading the news online anyway – you can do this! Please give it a try and let me know how it works [...]
Examination of the Social Web and implications for brands will be a recurring theme I explore for the year. Why? Because what this really means is that Brands are Social Objects! Marketers take careful note here—you need to be able to react and respond to ways consumers/customers interact with your brand because CUSTOMERS, not companies, [...]
Social media influencers have been batting around the topic of the “Social Web” for awhile but what does it really mean? Does it simply mean the social media landscape as I used to think? Or does it signify something greater? How did the Internet become Social? Facebook’s Paul Adams provides a great explanation in his [...]
Having a Hard Time Wrapping Your Mind Around Google+? I first wrote a post about this early last year. Back then I was still having a difficult time gaining traction with other relevant Google+ users — it was lonely out there! But the introduction of Google + Communities a few months ago became the big [...]
