One of my favorite things about the Twitter community is a general willingness to be helpful. The perception that Twitter is an ego-induced, non-stop broadcast stream of inane commentary is, in my experience, totally wrong.
To me, it’s one of the best community tools out there mainly fueled by a great sense of otherness and where ‘paying it forward’ is a standard practice. It can also be a really great research tool for your business.
Tweet Your Questions
Earlier today I was trying to think of some way to promote how content strategy really trumps copywriting in online environments. Now, I regularly monitor the ongoing Twitter conversation about #contentstrategy but haven’t seen anything that directly addresses this topic. So I tweeted my Question to the Twittersphere:
In response, two of my followers tweeted that they too were interested in learning the answers. But no further commentary appeared.
Direct Your Question to an Expert
Sooooo, I called in the experts at Hubspot---leaders in the art of Inbound Marketing---and publically invited them to participate in this conversation:
They rose to the occasion and answered with this post:
Thank All Participants
Finally, I was sure to thank everyone who rallied around this conversational topic in a public tweet.
Using Twitter as a research tool is just one of the many ways to optimize your experience. Don’t be afraid to use Twitter as a platform on which to conduct research, collect opinion, and share valuable information.
Please let us know about your results!