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How Can Your Enterprise Business Kill It On Social Media?

the enterprise of social business

Naysayers and skeptics move aside, if your enterprise company isn’t killing it on social media you’re missing out on the most cost effective way of growing your business. Two key elements will drive your success: 1. Strategy – if you’re not operating with foundational strategy, you’re operating without a net 2. Training – if you’re […]

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How Do You Solve a Problem Like Twitter?

Woes at Twitter continue resulting in the company’s worst stock decline since its IPO. What triggered the dip? Here are the basic facts: Prematurely leaked earnings reporting Lower than expected earnings results Dissatisfaction with social media stocks in general At the time of this post, Twitter’s stock is trading at $37.6/share amid a number of […]

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Does This Study Mean Social Media is a Waste of Time?

When my client sent me this Venture Beat article yesterday and asked me to comment, initially I hit the panic button. Study shows 99% of organic social posts create almost no engagement? August 19, 2014 Stewart Rogers, VB Insight The horror! It’s hard enough as it is for me to dispel limiting beliefs executives may have about […]

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Why Twitter’s Biggest Problem is a Branding Issue

Since I launched my first Twitter account back in 2008 (even before I got on Facebook!) I’ve been a SUPER FAN, advocating it’s value to both clients and friends alike. You might say, Twitter was my “gateway drug” to a career in social media marketing! 6 years and 1 IPO later, Twitter has yet to prove to Wall […]

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Your Social Fan Base Is More Important Than Your Marketing & PR Efforts

I recently came across this Tweet from Marketing Strategist, Justin Flitter, providing a staggering new statistic: 4.7% of your fans generate 100% of your social engagement. That’s right, 100%! Flitter explains, “So to put it another way, it is 4.7% of your social media following that generates all of the conversions, not just reach…The result […]

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