Inbound Marketing

How Can Being a Content Creator/Curator Help Your Business?

Submitted by abigail on Thu, 12/02/2010 - 14:21

What Is Content Creation?

Essentially, the term “Content Creation” means producing original information that can be shared across digital channels such as websites, blogs, YouTube, Flickr, Twitter, Facebook and LinkedIn, etc. When you create original content, you are in effect your own author and publisher.

What Is Inbound Marketing and How Can It Help Grow Your Business?

Submitted by abigail on Mon, 07/12/2010 - 11:21

In today’s Web 2.0 universe a website is your best business-building tool. In order to compete in this arena and boost your online findability, you now must factor in strategy and tactics that actively promote your online presence.

Recent business trends identify this practice as Inbound Marketing. My favorite software-based marketing agency Hubspot defines the principal of Inbound Marketing as follows: