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1. Be Branded, Be Unique
Whether you’re making a first impression or relating to loyal customers you need to distinguish yourself. Begin by answering the five W’s: Who What Where When Why. What is it that you’re selling? Who’s it for? Why do we need it? Were can we find it? When is it available? Then be sure to create a consistent branded presence across ALL of your channels.

Among the social media skeptics out there, Twitter continues to get a bad rap. Long perceived as a total waste of time, Twitter still needs to do a better job convincing audiences of its relevance.

With 175Million users around the world with an estimated potential $10B market cap, Twitter is poised to become a very key player in the media world.

LinkedIn ranks as the number three player in the social media space behind Facebook (550 million) and Twitter (150 million). With over 75 million registered accounts, LinkedIn has long been distinguished as the professional’s online community resource. Over 80% of companies today begin their job recruiting on LinkedIn.

Today, having a LinkedIn account is practically a business requirement so optimizing your account for Seach is importantant. Here a few things you can you do to help search engines stand up and take notice.

One of my favorite things about the Twitter community is a general willingness to be helpful. The perception that Twitter is an ego-induced, non-stop broadcast stream of inane commentary is, in my experience, totally wrong.

To me, it’s one of the best community tools out there mainly fueled by a great sense of otherness and where ‘paying it forward’ is a standard practice. It can also be a really great research tool for your business.

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