Developers of the TRX Suspension Trainer
- website
The call
Back in the fall of 2007 Abigail was called by, then emerging fitness company, Fitness Anywhere to help develop a new website just in time for the Holiday shopping season. Did we mention it was already fall?
Our mission?
Assemble a strong web team to rebuild the Fitness Anywhere site in an attempt to double conversion rates and online sales - by Christmas.
Mission accomplished
After rolling up her sleeves and working tirelessly with the Fitness Anywhere leadership staff to develop and edit all of the copy for the launch, Abigail was thrilled that early results showed significantly increased traffic, click-through rates, conversion and online sales.
Today Fitness Anywhere has over 60 employees and revenues of over $21million in sales worldwide.
