National leadership development program for low-income high school students
developed brand baseline for all fundraising materials
- website
- fundraising kit
- general use brochure
- newsletter
- annual report
- fact sheet
We have a brand identity but we need someone to implement it
In the spring of 2005, Summer Search CEO Jay Jacobs called Abigail with a unique (and pretty exciting) proposition: to develop new fundraising and marketing plans for Summer Search National. “A fundraising plan?” Abigail wondered? “But I’m not a fundraiser”, she weakly protested. Undaunted, Jay believed that Abigail was up to the task. And that was the beginning of a consulting relationship that lasted more than two years.
Building a brand legacy
Given the opportunity of a lifetime, Abigail was invited to spend the next many months implementing each of the initiatives laid out in the plans – starting with creating a powerful brand story for the organization– and then implementing it across all of their supporter communications channels. Teaming up with key Summer Search staff and board members alike, Abigail worked to build the Summer Search brand baseline that is still in use today.
