Social Media For Enterprise Startups: Part 2 – How Can Social Media Boost Business-Building Goals?

Last week I outlined a plan for structuring and staffing your early-stage company’s Social Media office. Now that your Social Media office is organized for success, let’s see what it can deliver. 1. LeadGen/Sales – Deliver new business leads 2. Communications/PR – Boost brand perception; open gateway to media and Influencers 3. Marketing – Build pathway to […]

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Does This Study Mean Social Media is a Waste of Time?

When my client sent me this Venture Beat article yesterday and asked me to comment, initially I hit the panic button. Study shows 99% of organic social posts create almost no engagement? August 19, 2014 Stewart Rogers, VB Insight The horror! It’s hard enough as it is for me to dispel limiting beliefs executives may have about […]

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