Why CEO’s Need to Be Out on Social Media

I’m a big fan of Box HQ CEO Aaron Levie who I’ve repeatedly stated is my model Social CEO. This week, he did not disappoint. Aaron isn’t shy when it comes to expressing his personal opinions on politics, tech and any other myriad of news items that catch his attention and give him fodder for delivering […]

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Why is the Social Media office marketing’s poor step child?

Social media is like a youngest child of a large family—frequently neglected, often ignored, and usually dressed in hand-me-downs. When social media is truly the best communication channel that a company has, why do businesses continue to underfund and understaff its office? Why does social media persist to be the Marketing/Communications department’s poor step-child? You demo’d this […]

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