Social Media For Enterprise Startups: Part 1 – Understand How Social Media Fits into Your Company Structure

Social Media is the poor stepchild of broader marketing/communications efforts, and almost never a priority when it comes to growing enterprise startups. However, going to market with a smart social media strategy at play can truly advance your efforts. Huh? That’s right; Social Media can help achieve your bottom line objectives right out of the […]

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Social Media Trends to Watch in 2014

2013 was a huge year for social media. Highlights include Twitter’s successful IPO, continued adoption and growth of social media communities around the globe, escalation of privacy issues, and advancement of metrics & measurement of all activities – think DATA baby, BIG DATA. I outlined many of these trends in last year’s predictions (see http://arquecreative.com/8-social-media-trends-to-watch-in-2013/). But […]

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