Why is the Social Media office marketing’s poor step child?

Social media is like a youngest child of a large family—frequently neglected, often ignored, and usually dressed in hand-me-downs. When social media is truly the best communication channel that a company has, why do businesses continue to underfund and understaff its office? Why does social media persist to be the Marketing/Communications department’s poor step-child? You demo’d this […]

read more
Share