Social Media For Enterprise Startups: Part 1 – Understand How Social Media Fits into Your Company Structure

Social Media is the poor stepchild of broader marketing/communications efforts, and almost never a priority when it comes to growing enterprise startups. However, going to market with a smart social media strategy at play can truly advance your efforts. Huh? That’s right; Social Media can help achieve your bottom line objectives right out of the […]

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Does This Study Mean Social Media is a Waste of Time?

When my client sent me this Venture Beat article yesterday and asked me to comment, initially I hit the panic button. Study shows 99% of organic social posts create almost no engagement? August 19, 2014 Stewart Rogers, VB Insight The horror! It’s hard enough as it is for me to dispel limiting beliefs executives may have about […]

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