Go Video, or Go Home

We may reflect on 2016 as the year of the Social Video. Yet Social Video has been around since it debuted on YouTube in 2005, and well before we posted our first Tweets. That said, it’s taken a decade for video to become the content du jour across other social media communities. While YouTube may have paved the […]

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Why Twitter’s Biggest Problem is a Branding Issue

Since I launched my first Twitter account back in 2008 (even before I got on Facebook!) I’ve been a SUPER FAN, advocating it’s value to both clients and friends alike. You might say, Twitter was my “gateway drug” to a career in social media marketing! 6 years and 1 IPO later, Twitter has yet to prove to Wall […]

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Social Media Trends to Watch in 2014

2013 was a huge year for social media. Highlights include Twitter’s successful IPO, continued adoption and growth of social media communities around the globe, escalation of privacy issues, and advancement of metrics & measurement of all activities – think DATA baby, BIG DATA. I outlined many of these trends in last year’s predictions (see http://arquecreative.com/8-social-media-trends-to-watch-in-2013/). But […]

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How To Manage Your Social Media Assets in 15 min. per Day

  http://www.slideshare.net/abisail/how-to-manage-your-social-media-assets-in-15-min-per-day Agenda: 1. Use a Management Tool 2. Integrate Accounts 3. Gather News Online 4. Add Context 5. Post & Share 6. Mon-Fri: Daily To Do’s 7. Measure Results And remember, you’re reading the news online anyway – you can do this! Please give it a try and let me know how it works […]

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Why Google+ Has Become the Next Great Social Media Tool

Having a Hard Time Wrapping Your Mind Around Google+? I first wrote a post about this early last year. Back then I was still having a difficult time gaining traction with other relevant Google+ users — it was lonely out there! But the introduction of Google + Communities a few months ago became the big […]

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