personal branding

Google Profiles have been around for a few years now but many people don't understand what they are and why they should create one. Here's how Google defines Profiles: "Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information that people see--such as your bio, contact details, and links to other sites about you or created by you."

Many months ago my technology advisor told me to start blogging as a way to establish a branded online presence and attract a wider audience. Of course I countered him with, “But I don’t have anything interesting to say! Why would anyone read MY blog?”

1) Define your brand - that's right, you are more than just your resume', YOU are a brand just as much as Ivory is a soap. From your business cards to your LinkedIn profile you must also think like P&G about how to present yourself, in all of your outreach vehicles. Make an investment in your assets and show you're ready to play. (learn more at: http://www.personalbrandingblog.com/)